Creative Public interest Advertisement: Every winter, people die on the streets. - Yaratıcı Kamu Yararı Reklamı: Her kış, insanlar sokaklarda ölür. The campaign aimed to make people aware of the life-threatening situation faced by people who live on the streets, especially in wintertime. In the winter, they dressed a mannequin as the Grim Reaper and placed it next to a road sign. The mannequin held onto the sign in such a way that the sign ended up looking like a scythe. “Death” wore a sign around his neck, saying: “Every winter, people die on the streets. Help us stop this from happening”. 
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Creative Public interest Advertisement: Every winter, people die on the streets. - Yaratıcı Kamu Yararı Reklamı: Her kış, insanlar sokaklarda ölür.

The campaign aimed to make people aware of the life-threatening situation faced by people who live on the streets, especially in wintertime. In the winter, they dressed a mannequin as the Grim Reaper and placed it next to a road sign. The mannequin held onto the sign in such a way that the sign ended up looking like a scythe. “Death” wore a sign around his neck, saying: “Every winter, people die on the streets. Help us stop this from happening”. 

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